Google Analytics
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Google Analytics is one of many business solutions available from Google. Google Analytics allows you to analyze your website traffic using easy to understand reports. Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers, so they offer this service for free to all advertisers, publishers, and site owners.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Sign up now , it's easy -- and free!
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Configure Google Analytics
You need to have an existing Google Urchin ID. AbleCommerce provides the tracking code.
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Go to Configure > Page Tracking using the top menu.
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In the bottom section, you will see the Configure Google Analytics options.
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Enter your Google Urchin ID. (e.g. UA-123456-1)
If you do not know how to get this ID, then skip to the next section.
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Check the box next to Enable Page Tracking. This option will collect data about user's and where they've been.
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Check the box next to Enable E-Commerce Tracking. This option will track additional sales data that can be used by Google Analytics or Google Adwords. These Google tools allow you to setup Online Campaigns to track advertising dollars spent, costs per clicks, and conversion rates.
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Click the SAVE button, or SAVE AND CLOSE button when finished.
Finding your Google Urchin ID
You will need to access your tracking code to find your Google Urchin ID.
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Sign in to Google Analytics.
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From the Analytics Settings page, find the profile for which you would like to retrieve the tracking code. Please note that tracking code is profile specific.
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From that profile's Settings column, click the Edit link.
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In the top-right corner of the Main Website Profile Information section, click the (Check Status) link.
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Locate your Urchin ID within the Tracking Code. It is not necessary to copy the code as instructed by Google. AbleCommerce includes a special footer that will automatically use your tracking code in all your store pages.
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Your Google Urchin ID can be copied from here, to the AbleCommerce Google Analytics configuration page. (e.g. UA-123456-1)
Implement Google Analytics Tracking
AbleCommerce includes the Google Analytics Widget, an object that can be used in the footer scriptlet which outputs your Google tracking code. For Ecommerce tracking, all you have to do is select a special footer called "Footer With Google Analytics" and apply it to your receipt page. This will make it possible to track sales, conversions, and profits.
Part One
Add the Google Analytics Widget to your page footer. This is required for the Page Tracking feature.
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Go to Website > Content and Layout using the top menu. This page will display all of your Scriptlets alphabetically.
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Scroll down until you find the Scriptlet named "Standard Footer".
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Click the EDIT icon.
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From the Edit Footer Scriptlet page, you will need to add the Google Analytics Widget object to the Content portion of your footer:
[[ConLib:GoogleAnalyticsWidget]]
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You should add it below any existing code as shown in the example below.
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Click the SAVE button when finished.
This enables the Google Analytics tracking code for any page in your store that uses this default footer scriptlet.
You can stop here if you are only using the Page Tracking feature. If you are using Ecommerce tracking, then complete Part Two below.
Part Two
Change the receipt page to use the Google Analytics footer for ecommerce. This is required for the Ecommerce Tracking feature.
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Login to AbleCommerce as an administrator.
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Go to the receipt page by placing an order. At the bottom of the page, go to the Editor Zone.
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For the Footer, select "Footer With Google Analytics".
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Click the APPLY button. This enables the Google Analytics Ecommerce tracking code.
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